In focus
Why Google Ads usually beats 'boosting' for an Uttara business — and when it doesn't
Here's the thing nobody selling you monthly Facebook boosts will say out loud: a boosted post shows your ad to people who happened to be scrolling, whether or not they wanted what you sell. Google Ads does the reverse — it puts you in front of someone who, right now, is typing 'orthodontist Uttara' or 'best apartment Sector 11' or 'iftar catering near Uttara' into the search bar. That person already has the wallet half open.
For most service businesses in Uttara — clinics, coaching centres, real-estate offices, repair and home services, restaurants taking orders — that intent is worth more than ten times the 'reach' of a boosted post, because you're paying to be found at the exact moment of need instead of interrupting someone who'll forget you in three seconds. Run properly, with negative keywords so you're not paying for 'free' searchers and tight ad groups so your message matches the search, a 50,000-taka start can produce real, trackable calls within the first two weeks.
That's the campaign I build — and I'll show you the account structure before you pay a taka.
But the best digital marketing partner tells you when a channel is wrong, not just when it's right. If you sell a low-ticket impulse product — snacks, cheap accessories, something people buy on a whim — Facebook and Instagram with strong creative usually beat Google, because nobody searches for what they didn't know they wanted. If you're a new boutique in Sector 13 with no reputation yet, we may spend the first month building proof and warm audiences before pouring money into Search.
And if your problem is that customers find your Facebook page, message you, and then ghost — that's not an ad problem at all, it's a response-time and landing-page problem, and more ad spend would just waste more money faster.
This is the difference between an operator who wants your account to work and an agency that wants your retainer to renew: I'll point you to the channel that fits your business in Uttara, even when it's the cheaper one, because the only metric I'm trying to grow is your phone ringing.