Why Gulshan brands hire one operator instead of an agency floor
Reaching 200,000 people in Gulshan is easy. Reaching the 4,000 who can actually afford you is the whole job.
Here is what nobody running Facebook marketing in Gulshan says out loud. The reach number on your dashboard is mostly the wrong people. Boost a post about a 12,000-taka dress or a 40,000-taka treatment. Facebook will happily show it to half of Dhaka. That means students, window-shoppers and people three income levels below your price. They will like it, comment 'price koto?' and never buy.
You paid for every one of those views. In Gulshan, the skill is not getting reach. Reach is the cheap part. The skill is spending almost all your budget on the narrow slice of people who will walk into your Gulshan 1 showroom or send a serious WhatsApp message. Then you cut everyone else out, ruthlessly.
Most agencies in Dhaka do the opposite, because broad reach makes the report look good. They boost and chase reactions. Then they hand you a slide that says 'we reached 300,000 people this month', while your sales stayed flat. The person who took your meeting was a client-servicing executive. The person inside your ad account was a junior media buyer two desks away.
That junior was picking audiences and writing copy, and has never sold a premium product. You paid agency rates for intern choices on your budget. With me, there is no floor and no handoff. I am the strategy call, the creative, the targeting, the daily optimisation and the WhatsApp report. It is the same person, every step.
About 5 years of running Meta ads in Bangladesh taught me how a Gulshan buyer acts. They are mobile-first, and they decide in seconds. They will not fill in a long form. But they will tap a WhatsApp button at 11pm and expect a fast, human reply. They ask 'koto taka?' before anything else, and a clumsy answer loses them.
They pay by bKash, Nagad or card, and they expect that to be obvious, not a five-message haggle. So I don't just run ads into a void. I build the path from a thumb-stopping creative to a targeted offer to a one-tap WhatsApp close. And I make sure your team can reply fast enough to catch buyers while they are still warm.
The pricing for Facebook marketing in Gulshan is honest, and it does not hide office overhead. Full-funnel management starts at 50,000 BDT a month. That covers strategy, creative, audience build, Pixel and Conversions API setup, retargeting and reports you can actually read. The 90,000 BDT tier adds more creative, more campaign angles and tighter testing. The 1,50,000 BDT tier is for brands with serious monthly ad spend across many products or locations.
Truly custom programmes start at 3,00,000 BDT. Every project is 50% advance and 50% on launch, by bKash, Nagad or bank transfer. That fee pays for the work, not for a Gulshan address you quietly fund. Note: the ad spend you pay Meta is separate and always yours.
See pricing in BDT