Your Gulshan brand does not have a reach problem on Facebook. It has a qualification problem — you are paying to be seen by all of Dhaka when your actual buyer is a few thousand people.
I am RH Fardin — a senior solo operator who runs Facebook and Instagram marketing for Gulshan brands end to end. I build the creative, set the targeting, run the retargeting, wire the WhatsApp close and read the numbers myself. No account executive, no junior buying your ads, no agency markup for a Banani office. Around 5 years in, full-funnel campaigns start at 50,000 BDT on 50% advance and 50% on launch.
Senior solo operator. ~5 years running Meta ads in Bangladesh. You own the ad account, the Pixel and the data — not me.
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Here is the thing nobody running Facebook marketing in Gulshan says out loud. The reach number on your dashboard is mostly the wrong people. Boost a post about a 12,000-taka dress or a 40,000-taka treatment and Facebook will happily show it to half of Dhaka — students, window-shoppers, people three income brackets below your price who will like it, comment 'price koto?', and never buy. You paid for every one of those impressions. The skill in Gulshan is not getting reach; reach is the cheap part.
The skill is spending your budget almost entirely on the narrow slice of people who will walk into your Gulshan 1 showroom or send a serious WhatsApp message — and ruthlessly cutting everyone else out.
Most agencies in Dhaka do the opposite, because broad reach makes the report look impressive. They boost, they chase reactions, and they hand you a slide that says 'we reached 300,000 people this month' while your sales stayed flat. The person who took your meeting was a client-servicing executive. The person actually inside your ad account, picking audiences and writing copy, was a junior media buyer two desks away who has never sold a premium product in their life. You paid agency rates for intern decisions on your budget. With me there is no floor and no handoff. I am the strategy call, the creative, the targeting, the daily optimisation and the WhatsApp report — the same person, every step.
Around 5 years of running Meta ads in Bangladesh taught me what a Gulshan buyer actually does. They are mobile-first and they decide in seconds. They will not fill in a long form, but they will tap a WhatsApp button at 11pm and expect a fast, human reply. They ask 'koto taka?' before anything else, and a clumsy answer loses them. They pay by bKash, Nagad or card and they expect that to be obvious, not a five-message negotiation.
So I do not just run ads into a void — I build the path from the thumb-stopping creative to the targeted offer to the one-tap WhatsApp close, and I make sure your team can answer fast enough to catch the buyer while they are still warm.
The pricing for Facebook marketing in Gulshan is honest and it does not hide an office overhead. Full-funnel management starts at 50,000 BDT a month — that covers strategy, creative, audience build, the Pixel and Conversions API setup, retargeting and the reporting you can actually read. The 90,000 BDT tier adds heavier creative volume, more campaign angles and tighter testing; 1,50,000 BDT is for brands running serious monthly ad spend across multiple products or locations. Genuinely custom programmes start at 3,00,000 BDT.
Every engagement is 50% advance and 50% on launch by bKash, Nagad or bank transfer — and that fee is for the work, not for a Gulshan address you are quietly subsidising. Note: the ad spend you pay Meta is separate and always yours.
Six parts of the job that decide whether your Gulshan budget turns into buyers or just into a big reach number. All six are standard, even at the 50,000 BDT tier.
I aim spend at the narrow Gulshan-and-around audience that can actually afford you, then layer interests and lookalikes off your real buyers. No paying to reach half of Dhaka so a report looks big.
Ad creative that looks like it belongs to a Gulshan brand, not a 500-taka boosted post. Built to stop the scroll and to make a premium price feel justified, not negotiable.
Most Gulshan buyers do not convert on the first ad. I build retargeting from page visitors, video viewers and add-to-carts so the people already interested keep seeing you until they message.
Proper Meta Pixel and Conversions API setup so tracking survives iOS privacy limits and Facebook actually optimises toward sales — not toward likes you cannot deposit at the bank.
Ads route the 'koto taka?' enquiry straight to your WhatsApp in one tap, with bKash and Nagad shown plainly so a ready Gulshan buyer never stalls over how to pay you.
The ad account, the Pixel and the audience data stay in your name from day one. You get plain reporting on cost per lead and cost per sale — not a vanity reach slide.
Walk into any Gulshan brand's Facebook page and you will see the same thing under every boosted post: a wall of 'price?' and 'inbox kindly' comments. Owners read that as demand. It usually is not. When an ad is targeted too broadly — which is what boosting does by default — most of those comments come from people who are price-shopping out of habit and have no intention of paying Gulshan prices.
They cost you in two ways: you paid Meta to reach them, and now your team is burning hours replying to enquiries that go nowhere while the genuine buyer waits. A high comment count on a premium-brand post is often a symptom of a campaign aimed at the wrong people, not proof that the campaign is working.
What I chase instead is cost per qualified conversation and, where it can be tracked, cost per sale. That changes how the whole thing is built. The targeting tightens to the people near Gulshan, Banani and Baridhara who match your buyer, the creative is written to pre-qualify — it leads with the kind of price and product that filters out the merely curious — and the Pixel is set up so Facebook learns who actually buys and goes hunting for more of them.
This is also the honest reason a small senior operation beats a big agency floor for Facebook marketing Gulshan brands: a 15-person agency needs broad reach numbers to justify the retainer to a roomful of clients, so the incentive is to look busy. I have no floor to feed and no Gulshan office baked into your fee, so I can do the unglamorous, profitable thing — spend less, reach fewer, sell more — and put my name on the result.
Clear packages, fixed quotes, paid in BDT. Pick a starting point — I'll tailor the exact scope on a quick call.
Every project starts at ৳50,000
A sharp, credible site that makes the right first impression and brings enquiries.
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Need something bigger? Custom & enterprise builds from ৳3,00,000. Pay by bKash, Nagad, bank transfer or card. Ask for an exact price or send an email.
The real questions Gulshan brand owners send me in the first WhatsApp message about Facebook marketing, answered straight.
Full-funnel management starts at 50,000 BDT a month — strategy, creative, targeting, Pixel and Conversions API setup, retargeting and reporting you can actually read. 90,000 BDT adds more creative and campaign angles; 1,50,000 BDT is for brands with serious monthly spend across products or locations. Custom programmes start at 3,00,000 BDT. Always 50% advance and 50% on launch by bKash, Nagad or bank transfer. Your ad spend to Meta is separate and stays yours — there is no markup on it, and no Gulshan office baked into the fee because I do not run one.
No, and you should be wary of anyone who blurs the two. My fee is for the work — strategy, creative, account management and optimisation. The money that goes to Meta to actually run the ads is separate, it is paid from your own ad account, and it stays entirely under your control. You see exactly what is spent and where, with no hidden margin added on top of Meta's cost.
Because comment count is not revenue, and in Gulshan most of those comments are price-shoppers reached by broad boosting, not buyers. The job is to spend your budget on the narrow audience that can actually afford you, qualify them in the creative, and route the serious ones to a fast WhatsApp close. Fewer, better conversations beat a wall of 'inbox kindly' your team wastes hours on.
Both, and for most Gulshan brands Instagram is where the buyer actually lives. It is all one system in Meta Ads Manager, so when you hire me for Facebook marketing you get Instagram feed, Stories and Reels placements in the same campaigns — managed and optimised together, not as a separate add-on.
You do, from day one. I work inside your Meta Business Manager and your ad account, not mine. The Pixel sits on your site under your name, and the audiences and learnings stay with you. If we ever stop working together, you walk away with everything intact — no account held hostage, which is a real problem with some Dhaka agencies.
You will see ads live and data coming in within the first week. But honest answer: the first 2 to 4 weeks are a learning phase where the Pixel works out who your real buyers are and I cut what is not working. Meaningful, stable cost-per-result usually settles from the second month. Anyone promising a flood of sales in week one is selling you the boost-and-pray approach you are trying to get away from.
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