Digital Marketing Price in Uttara

The koto-taka question, answered for Uttara

When an Uttara agency says '40,000 taka', ask the one question that shows what you're actually buying: is that the fee, or the ad spend?

The digital marketing price in Uttara gets quoted at least three different ways. Maybe you run a diagnostic centre near Rajlakshmi, a restaurant in Sector 3, a coaching centre by House Building or a furniture showroom on Garib-e-Newaz Avenue. A boy with a Facebook page offers to 'boost your post' for 5,000 taka. A team in a Sector 7 office quotes 40,000 a month. A third wants 20% of whatever you spend on ads.

They all call it the same thing. None of them tells you the part that decides your bill. How much is the fee for the work, and how much goes straight to Facebook or Google? This page sorts that out. Pricing here is only confusing on purpose. Once you split fee from spend, it becomes a number you can plan around.

Here is how it really works. The 5,000-taka boost is not marketing. It is you handing Facebook 5,000 taka with no targeting plan, no tracking, and nobody reading what came back. The Sector 7 retainer is real work. But a chunk of that 40,000 pays for office rent and a junior who runs the account, while the senior name stays on the proposal.

The 'percentage of ad spend' model quietly punishes you for growing. The better it works and the more you spend, the more they take, even if they did nothing new that month. I do none of that. My fixed service fee, from 50,000 BDT, covers strategy, the campaign build, creative direction, tracking setup and weekly hands-on management. Your ad budget stays in your own bKash-funded ad account, where you can see every taka.

That split is why I can quote honestly while a percentage shop cannot. Digital marketing for an Uttara business sits between 50,000 and 1,50,000 BDT. It depends on how many channels you run and how much creative you need. Facebook and Instagram alone sit at the floor. Google Search and proper landing pages sit further up. Truly heavy programmes start at 3,00,000 BDT. Think of multi-branch work, ecommerce catalogue feeds or a full content engine.

Every number is fixed and written down before you pay a taka. You pay 50% when you sign the scope and 50% when the campaigns go live, by bKash, Nagad or bank transfer. Your ad spend is yours, topped up from your own account. It never touches my fee.

I will not win you with a cheap-sounding monthly number that hides the spend, because in Uttara I have seen where that ends. Below 50,000 BDT I cannot do the work properly. That work means finding out who really buys from a clinic or showroom in your sector. It means building campaigns for the person on a mid-range Android with patchy 4G, and writing creative in the Bangla your customer reads.

It also means setting up pixel and conversion tracking, so we count real enquiries, not vanity 'reach'. And it means reading the numbers on your account every week. Your honest total budget, fee and ad spend together, may be under about 60,000 to 70,000 BDT a month. If so, I will tell you on the first call. I will suggest one tight channel, not a thin budget spread across four where nothing moves.

See pricing in BDT

In focus

Why 'digital marketing' has three different prices in Uttara, and how to read which one you're being sold

In Uttara the same words can cost 5,000 taka or 5 lakh. That is because 'digital marketing' is not one thing. It is a bundle, and most quotes hide what is inside. A boost is one slider on Facebook. A managed campaign is targeting research, audience building, creative work, tracking setup, daily checks and weekly tuning. That is completely different labour, sold under the same two words.

So when a quote lands, the only useful move is to break it apart. Ask four things. What is your monthly fee? What ad spend do you suggest on top? Which channels does the fee cover? How will we measure a result? A serious operator answers all four in plain numbers in one message. The boost guy and the percentage shop both get vague at question one, because the vagueness is the product.

Once it is broken apart, only a few honest things move my fee. First, how many channels you run: Facebook and Instagram at the floor, then Google Search, then content and email higher up. Second, how much creative gets made each month, and whether I write the copy or your team does. Third, how complex the tracking is. A single 'call us' goal is simpler than an ecommerce funnel that feeds data back from bKash and SSLCommerz checkouts.

I keep ad spend outside the fee on purpose, and I name a real working range up front. For most Uttara service businesses, 20,000 to 60,000 BDT a month in real ad budget is where Facebook and Google start bringing steady enquiries. It comes straight from your own account. Keeping fee and spend apart means you know your marketing works. Otherwise you just watch one bundled number leave your bKash each month, with nothing to point to.