Ask three people in Uttara what digital marketing costs and you will get '5,000 taka boost', '40,000 a month retainer', and a percentage of your ad budget — three different things wearing the same name. I am RH Fardin, one senior operator, and I price it the way it should be read: a clear service fee from a 50,000 BDT floor, with your bKash/Nagad/Facebook ad spend kept separate and in your own account, never quietly skimmed.
Service fee from 50,000 BDT · ad spend kept separate, in your own name · 50% advance, 50% on launch via bKash/Nagad/bank · ~5 years on Bangladeshi accounts · one senior operator, no junior running your money
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If you run a business in Uttara — a diagnostic centre near Rajlakshmi, a restaurant in Sector 3, a coaching centre by House Building, a furniture showroom on Garib-e-Newaz Avenue — you have heard 'digital marketing' quoted at least three contradictory ways. A boy with a Facebook page offers to 'boost your post' for 5,000 taka. A team in a Sector 7 office quotes 40,000 a month. A third wants 20% of whatever you spend on ads.
They all call it the same thing, and none of them tells you the part that actually decides your bill: how much is the fee for the work, and how much is the money that goes straight to Facebook or Google. This page sorts that out, because digital marketing price in Uttara is only confusing on purpose — once you split fee from spend, the whole thing becomes a number you can plan around.
Here is the honest mechanics. The 5,000-taka boost is not marketing — it is you handing Facebook 5,000 taka with no targeting plan, no tracking, and nobody reading what came back. The Sector 7 retainer is real work, but a chunk of that 40,000 is office rent and a junior who actually runs the account while the senior name stays on the proposal.
And the 'percentage of ad spend' model quietly punishes you for scaling — the better it works and the more you spend, the more they take, whether or not they did anything new that month. I do none of that. My fee is the strategy, the campaign build, the creative direction, the tracking setup, and the weekly hands-on management — a fixed service fee from 50,000 BDT — and your ad budget stays in your own bKash-funded ad account, where you can see every taka.
That separation is the whole reason I can quote honestly while a percentage-based shop cannot. Digital marketing for an Uttara business sits in the 50,000 to 1,50,000 BDT band depending on how many channels you run and how much creative you need — Facebook and Instagram alone at the floor, Google Search and proper landing pages further up. Genuinely heavy programmes — multi-branch, e-commerce catalogue feeds, a full content engine — start at 3,00,000 BDT.
Every number is fixed and written down before you pay a taka, split 50% on signing the scope and 50% when the campaigns go live, payable by bKash, Nagad, or bank transfer. Your ad spend is yours, topped up from your own account, and it never touches my fee.
And I will not win you with a cheap-sounding monthly number that hides the spend, because in Uttara I have watched where that ends.
Below 50,000 BDT I cannot sit with you, work out who actually buys from a clinic or showroom in your sector, build campaigns around the person holding a mid-range Android on patchy 4G, write and direct creative in the Bangla your customer reads, wire up pixel and conversion tracking so we count real enquiries instead of vanity 'reach', and still be on the account every week reading what the numbers say.
If your honest total budget — fee and ad spend together — is under about 60,000 to 70,000 BDT a month, I will tell you on the first call and suggest you start with one tight channel rather than spread a thin budget across four and feel nothing move.
Six things that hold at every tier — because a digital marketing price in Uttara should describe the work and keep your ad money visible, not bundle the two so you can never tell which is which.
My fixed service fee covers the work; your Facebook and Google ad budget stays in your own account, funded from your own bKash. You always know which taka paid for management and which went to the platforms.
I never bill a percentage of your ad spend, so scaling up does not silently inflate your bill. The fee is for the work that month — whether you spend 20,000 or 2 lakh on ads, my number does not creep.
Pixel, conversion events and a clear monthly read so you count real enquiries, calls and orders — not the 'boosted post reached 40,000 people' screenshot an Uttara owner can't take to the bank.
Your Uttara buyer is on a mid-range Android over 4G. Creative, landing pages and forms are built and tested on those phones — Walton, Redmi, Realme — so the ad that gets the click doesn't lose the lead on a slow page.
Ad copy and visuals written in the Bangla–English mix your sector actually reads and trusts, not stiff agency translation. A House Building coaching parent and a Sector 7 showroom buyer are spoken to differently, on purpose.
The full monthly fee before we start — 50,000, 90,000 or 1,50,000 BDT, or custom from 3,00,000 — on one scope sheet. 50% advance, 50% on launch. No mid-month 'that channel is extra' surprise.
The reason the same words cost 5,000 taka and 5 lakh in Uttara is that 'digital marketing' is not one thing — it is a bundle, and most quotes hide which parts are inside. A boost is one slider on Facebook. A managed campaign is targeting research, audience building, creative production, tracking setup, daily monitoring and weekly optimisation — completely different labour, sold under the same two words. So when a quote lands, the only useful move is to break it apart.
Ask exactly four things: what is your monthly fee, what is recommended ad spend on top, which channels does the fee cover, and how will we measure a result. A serious operator answers all four in plain numbers in one message. The boost guy and the percentage shop both get vague at question one, because the vagueness is the product.
Once it is broken apart, the honest things that move my fee are only ever these: how many channels you run (Facebook and Instagram at the floor; add Google Search, then content and email higher up), how much creative gets produced each month, whether I write the copy or your team does, and how complex tracking is — a single 'call us' goal is simpler than an e-commerce funnel feeding catalogue data back from bKash and SSLCommerz checkouts.
Ad spend I deliberately keep outside the fee and name a real working range up front: for most Uttara service businesses, 20,000 to 60,000 BDT a month in actual ad budget is where Facebook and Google start producing steady enquiries, funded straight from your own account. Keeping fee and spend separate is the difference between knowing your marketing works and just watching a single bundled number leave your bKash every month with nothing you can point to.
Clear packages, fixed quotes, paid in BDT. Pick a starting point — I'll tailor the exact scope on a quick call.
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The questions Uttara business owners actually send me before booking — answered straight, starting with the one everybody asks first.
My service fee starts at 50,000 BDT for managing one core channel properly — usually Facebook and Instagram: strategy, audience targeting, creative direction, pixel and conversion tracking, and weekly hands-on management. 90,000 BDT adds Google Search and dedicated landing pages; 1,50,000 BDT runs a multi-channel programme with a steady content and creative output. Heavy programmes — multi-branch or full e-commerce — start at 3,00,000 BDT. That fee is separate from your ad budget, which you fund yourself. These are firm numbers, not opening bids you haggle down.
Correct, and this is the single most important question to ask anyone in Uttara. The 50,000 BDT is my service fee — the work. Your ad spend is separate money that goes straight to Facebook or Google from your own ad account, topped up from your own bKash, and you see every taka of it. For most Uttara service businesses, 20,000 to 60,000 BDT a month in actual ad spend is a realistic starting range on top of the fee. Anyone who bundles fee and spend into one number is hoping you won't ask which is which.
Because a percentage model punishes you for succeeding — the more your campaigns work and the more you spend, the bigger their cut, whether or not they did anything new that month. My fee is for the work, full stop. Scale your ad budget from 20,000 to 2 lakh and my number does not move, so every extra taka you spend goes to reaching more customers, not to a larger commission. Fixed fee keeps our incentives pointed the same way.
A boost is just handing Facebook 5,000 taka with no targeting plan, no tracking, and nobody reading the result — it buys 'reach', not enquiries. The 50,000 BDT fee buys someone who works out who actually buys from your Uttara business, builds proper campaigns around them, sets up tracking so we count real calls and orders, and adjusts every week. If your honest total budget, fee and spend together, is under about 60,000 to 70,000 BDT a month, I'll say so on the first call and suggest one tight channel rather than selling you something thin.
No. The fee is set by scope — how many channels, how much creative, how complex the tracking — never by your postcode or how prosperous your showroom looks. A clinic near Rajlakshmi and a showroom on Garib-e-Newaz Avenue running the same single-channel programme both start at 50,000 BDT. The point of this page is to give you a number you can read, so I am not about to add an address markup back on.
bKash, Nagad, and a normal bank transfer in BDT all work for the fee, and foreign clients can pay by Wise or wire in USD. Ad spend you fund directly into your own ad account — it never passes through me. The fee runs 50% advance and 50% when campaigns go live; after that it is a clear monthly fee with no long lock-in, because I would rather keep an Uttara client because the numbers are working than because a contract traps them. A money-receipt is issued for every payment.
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