Facebook ads that convert Bangladeshi buyers — not just collect likes
I plan, build and run Facebook (and Instagram) campaigns paired with a landing page designed to close. No boosted posts, no vanity metrics, no agency hand-offs. One senior operator from strategy to pixel to cash.
Around five years running paid social and websites for Bangladeshi brands. Packages start at 50,000 BDT and every page is approved by you before launch.
+Trusted by 50+ founders, agencies and teams across Bangladesh and beyond.
Trusted by teams I've built websites for
Nine out of ten Facebook campaigns I audit in Bangladesh are technically broken before the targeting is even debated. The pixel fires on every page load instead of real events. The catalog is missing. The ad sends people to a homepage built for desktop, with WhatsApp and bKash icons buried three scrolls down. Then someone wonders why a 50,000 BDT boost produced 412 reactions and zero orders.
I am RH Fardin — a Dhaka-based designer-developer who has spent roughly five years inside both sides of this problem: the ad account and the website. That combination is rare in BD. Most Facebook agencies cannot ship a landing page; most web shops cannot read a Meta Ads Manager report. You end up paying two vendors who blame each other when the numbers stay flat.
I run the whole loop myself. Strategy, audience research, ad creative direction, landing page design and build, pixel and Conversions API setup, daily optimisation, weekly reporting. No account managers, no junior media buyers learning on your taka. When you message me on WhatsApp at 11pm because a creative is fatigued, you are messaging the person who built it.
I am picky about who I take on. I will not run ads for businesses that cannot fulfil the orders they get, will not honour cash-on-delivery refunds, or expect 10x ROAS in week one. If we are a fit, we work as partners — and the numbers usually show it within the first two cycles.
Six things every Facebook marketing engagement with me includes — none of which are standard at most BD agencies.
Meta Pixel plus Conversions API installed properly, with server-side events for AddToCart, InitiateCheckout, Purchase and Lead. No more 'iOS 14 killed our data' excuses.
Sending paid traffic to your homepage is the fastest way to waste a budget. Every campaign I run is paired with a conversion-built landing page or product page — designed and coded by me, not bought from a template marketplace.
Ad copy and creative directed for the actual buyer — Bangla for the mass-market scroll, English for premium and B2B audiences. I write the angles, brief the visuals, and approve every asset before it goes live.
Checkout flows that accept bKash, Nagad, Rocket and COD without breaking the funnel. Mobile wallet payment is non-negotiable in BD — the page handles it cleanly on a 4G phone in Mirpur as well as on fibre in Gulshan.
I am inside Ads Manager every working day — pausing fatigued creatives, killing losing audiences, scaling winning campaigns. Not a weekly check-in. Not a monthly report dump.
Weekly numbers in plain Bangla or English: spend, CPM, CPC, CTR, conversions, cost per result, and the one or two decisions I made because of them. No vanity charts, no 'impressions are up 800%' theatre.
The 'Boost Post' button is the single most expensive piece of UI Meta has shipped in Bangladesh. It looks like marketing — you put in 5,000 taka, you get reach numbers, you get reactions, your cousin congratulates you on the views. But Boost Post only optimises for Page Engagement by default. It finds people who like to react and comment, not people who pull out their bKash app and buy. After six months and a few lakh taka, the page has 40,000 followers and the order book is empty.
Proper Facebook marketing for a Bangladeshi business looks completely different. We define a real conversion event — a purchase, a lead form submit, a WhatsApp click, a Calendly booking. We build audiences based on website behaviour, customer match lists, and lookalikes off your actual buyers — not off everyone who liked a meme video. We test three or four angles per audience, kill what does not work inside 72 hours, scale what does. And critically, the ad does not send people to a Facebook page or a slow homepage.
It sends them to a page I built specifically to convert that audience, on a phone, in under three seconds of load time. That is the difference between 50,000 BDT producing likes and 50,000 BDT producing orders.
Clear packages, fixed quotes, paid in BDT. Pick a starting point — I'll tailor the exact scope on a quick call.
Every project starts at ৳50,000
A sharp, credible site that makes the right first impression and brings enquiries.
Books a 15-min call · fixed BDT quote · 50/50 · hosting extra
A full, professional site that ranks and converts for a growing business.
Books a 15-min call · fixed BDT quote · 50/50 · hosting extra
An online store built to sell and scale.
Books a 15-min call · fixed BDT quote · 50/50 · hosting extra
Need something bigger? Custom & enterprise builds from ৳3,00,000. Pay by bKash, Nagad, bank transfer or card. Ask for an exact price or send an email.
Real questions BD business owners ask me before signing up.
Management starts at 50,000 BDT for a focused single-campaign setup including landing page, pixel install and one month of optimisation. The standard package is 90,000 BDT and full-funnel work — multiple campaigns, retargeting, catalog ads, ongoing creative direction — sits at 1,50,000 BDT per month. Custom retainers for larger brands start from 3,00,000 BDT. Ad spend (the money paid to Meta) is separate and goes straight from your card or bKash to Facebook — I never touch it.
For a small Bangladeshi business testing the waters, 30,000 to 50,000 BDT per month in ad spend is the realistic floor — anything less and the algorithm cannot gather enough data to optimise. Established ecommerce or service businesses usually run 1,00,000 to 5,00,000 BDT per month in spend. I will tell you honestly during our first call whether your budget matches your goal, or whether we should wait.
Both, plus Messenger and WhatsApp click-to-chat ads where they make sense. Almost every Bangladeshi audience worth targeting overlaps Facebook and Instagram, so we run unified Meta campaigns with placement-level creative — square for the feed, vertical for stories and reels.
Yes. Always. I work inside your Business Manager — you create it, you own it, you grant me partner access. If we ever part ways, you keep the account, the pixel, the audiences and every byte of data. I have seen too many BD agencies hold accounts hostage; I do not play that game.
No, and any agency that does is lying. ROAS depends on your product, price, margin, fulfilment quality, after-sales service and a dozen things outside an ad account. What I can guarantee: a properly built funnel, daily hands-on optimisation, honest reporting, and a written 30-day review where we look at the numbers together and decide what to change.
Probably yes. Homepages are built for people who already know your brand — paid traffic does not. Cold Facebook traffic needs a focused single-purpose page that answers one objection at a time and has one call to action. If your existing site already converts well, we use it. If it does not, building the right landing page is almost always the highest-ROI thing we do in month one.
Grab a free 15-minute call and I'll show you exactly what your new website should do — and what it'll cost in BDT. No pitch, no pressure.
Grab a free 15-minute call, or send a message and I'll reply with the clearest next step.
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