In focus
Why most Facebook marketing in BD quietly fails (and what changes here)
Walk through the typical Facebook marketing experience in Bangladesh: business owner posts a product photo, hits Boost, picks "engagement" as the objective because that is the default, dumps 3,000 taka, and watches the post get likes from accounts in Indonesia and Vietnam. A few weeks later they hire an "agency," which is two people in Mohammadpur running 20 client accounts from one Ads Manager login. The pixel is either missing or installed on the homepage only.
Campaigns are set to "traffic" or "engagement" because conversion campaigns require pixel data nobody bothered to set up. There is no landing page — clicks go to a Facebook page or a WhatsApp number, so attribution is impossible and retargeting is a guess. When orders do not come, the answer is always "budget barao."
Here is what changes in this engagement. Before a single taka is spent, I audit your offer, your margin, your fulfilment (courier, COD ratio, return cost), and your existing pixel data. I set up the events properly through Conversions API so iOS 14+ buyers still get tracked. If you do not have a landing page that converts on mobile data, I build one — fast load, single clear CTA, Bangla copy if your buyer is outside Dhaka, bKash/Nagad number above the fold or a simple COD form.
Campaigns are structured by funnel stage: cold prospecting with creative testing, warm retargeting from video views and engagement, hot retargeting from add-to-cart and product page visits. Every week, we look at CPA and ROAS together and decide whether to scale, kill, or rebuild. From 50,000 BDT per month for management. Ad spend is separate and goes directly to Meta on your card, not mine — so you can see every taka in your own Ads Manager.