What digital marketing actually costs in Bangladesh
The real price is the one you can defend to your finance person
Every week somebody messages me on WhatsApp and asks, simply, "digital marketing er price koto?" — and the honest answer is that nobody who quotes you a number in the first 60 seconds is being honest. A bakery in Mirpur selling cakes at 800 taka does not need the same retainer as a real-estate developer in Gulshan selling 2-crore apartments. The price is a function of where your buyers are, what they cost to reach, how much margin you have to spend on acquisition, and whether your website can actually convert a click into a bKash payment or a phone call. I price after I understand that, not before.
What I will tell you up front is the floor. The smallest engagement I take is 50,000 BDT, because below that I cannot give a campaign the senior attention it needs to actually move a number, and you will end up paying for noise. Real working budgets in Bangladesh sit higher — a serious Meta + Google + landing-page push for a Dhaka SME usually needs a monthly retainer plus a separate ad-spend budget that you control directly inside Meta Business Manager and Google Ads, on your card, with you as the admin. I do not mark up your ad spend. That alone changes the math.
Most agencies in Dhaka quote one of two ways. Either a tiny number (8,000 to 15,000 taka a month) that pays for a fresher to schedule three boosted posts and call it "social media management", or a giant number with no breakdown that buries the actual ad budget inside the agency fee. Both are bad. The first one wastes your money slowly. The second one wastes it quickly while you cannot tell.
What you should be paying for is a senior person who can read a Google Ads search-terms report at 11pm and a Meta ads breakdown by region the next morning, and who will tell you which campaign to kill before you waste another 30,000 taka on it.
I am that person. One operator, no agency layer, no junior account manager you have never met running your ads while charging you for a strategist you never speak to. You pay me, I do the work, and the price reflects exactly that — not an office in Banani, not a sales team, not a creative department I am paying for whether you need them this month or not.
See pricing in BDT