What 'company' should actually mean to you
In Rajshahi, the word 'company' is doing a lot of quiet lying.
Here is the thing nobody tells you when you go looking for a digital marketing company in Rajshahi. Most of what calls itself a 'company' here is one person with a Facebook page and a Canva login — and not a person who plans to be doing this in eighteen months. Rajshahi's whole identity is education: the university, RUET, the medical college, the dozens of coaching centres that feed off them.
That machine produces genuinely talented young marketers every single year, and then the city exports almost all of them to Dhaka, where the agency salaries are. So the person who boosts your post in Boalia this admission season may well be sitting in a Mohakhali office by the next one. You are not really buying a company. You are renting a few months of a student's attention before they graduate out of your problem.
I built this practice to be the opposite of that. I am RH Fardin, and I run it solo on purpose — not because I cannot hire, but because for the kind of work that actually moves a Rajshahi business, one accountable senior beats a rotating cast of juniors every time. When you hire me, you are not handing your Google Ads to whoever has a free afternoon.
The person who plans the strategy is the person who writes the ad copy, builds the landing page, reads the GA4 report, and replies when your cost-per-lead spikes at 11pm during your busy week. There is no account manager forwarding your messages into a void, and there is no 'the team will look into it.' For most owners here, this is the first time they have worked with someone who understands both the strategy and the buttons — and who will still be reachable next season.
What also makes the Rajshahi brief its own thing is how careful this market is with money. A Rajshahi buyer asks 'koto taka?' before they ask anything else, and they will scroll past your ad rather than message to find out the price. They browse on a mid-range Android on the data you actually get out past Shaheb Bazar, Talaimari and Kazla, they pay by bKash or Nagad, and they trust plain Bangla talk far more than out-of-town polish.
The businesses I see most are the ones the education economy created around itself — coaching centres in admission month, student-mess and hostel operators near campus, the clothing and silk showrooms on Shaheb Bazar that spike before Eid, diagnostic chambers in the Medical area, agri-input dealers and mango traders whose whole year hangs on one short, brutal season. None of them are served by the Dhaka playbook pasted north. They are served by campaigns built around how Rajshahi actually buys.
Pricing is honest and fixed. Packages start at 50,000 BDT for a single channel done properly — a focused Google Ads or Meta setup with real conversion tracking and a landing page that loads on a student's phone. 90,000 BDT and 1,50,000 BDT step up the scope across SEO, paid and landing pages. Fully custom, multi-channel build-outs with a new website start from 3,00,000 BDT.
Always 50% advance and 50% on launch, by bKash, Nagad or bank transfer, with a design-approval guarantee on anything I build. One line that saves a lot of confusion: that fee is for my work — your actual Google or Facebook ad budget is separate and goes straight to the platform from your own account, never through me.
See pricing in BDT