In focus
What 50,000, 90,000 and 1,50,000 BDT each buy a Gulshan store — and where it actually climbs
The 50,000 BDT Starter tier is built for the Gulshan brand making the jump off Instagram for the first time — a fashion label, beauty line, home-bakery or candle studio with 20-40 products. You get a properly customized Shopify Basic store on the free Dawn theme, up to 30 products imported and categorized, bKash and Nagad checkout live via SSLCommerz with cash-on-delivery as backup, on-page SEO on your collection and product pages, and your core policy pages. It is the cleanest way to test a real store before you pour money into scale, and it ships in around two weeks. You do not pay more because your bio says Gulshan — you pay for a thirty-product launch store, full stop.
Here is where the number genuinely climbs, and none of it is about the address. The 90,000 BDT Growth tier is for the Gulshan brand already getting orders and tired of copy-pasting addresses into a courier panel — it adds Pathao, Steadfast or RedX integration so orders flow straight to delivery, abandoned-cart recovery, custom collection filters, product reviews, and a bilingual Bangla-English build for the older, wealthier Gulshan clientele who read in Bangla. This is the tier most established Gulshan-2 and Avenue brands land on.
The 1,50,000 BDT Pro tier is for serious operators — custom Liquid sections built to your exact merchandising, B2B or wholesale pricing rules, Shopify Flow automations, and multi-location inventory if you run a Gulshan showroom plus a warehouse. Genuinely custom work — Shopify Plus, headless builds, ERP sync, a custom app — starts from 3,00,000 BDT and is scoped after a call. So when a studio quotes you three lakh for a thirty-product launch store, ask which tier the work actually is.
If the answer is Starter, you are paying for the postcode, not the store.