In focus
Why the cheap 'logo design' you see in Dhaka costs you more later
There is a reason a logo costs 1,000 taka from one seller and 50,000 BDT from a senior designer, and it is not greed. The 1,000 taka logo is a single export with no thinking behind it — usually a stock font typed in a clip-art icon, with no source file, no variations, and no colour values you can ever reproduce exactly.
The first time you try to put it on a packaging box, a vertical banner, or a small app icon, it breaks, and you are back paying someone to 'redo' it. Multiply that across business cards, social posts, a menu and a shopfront, and the cheap logo quietly becomes the most expensive thing you ever bought, because every single application costs you again.
Graphic design in Dhaka done as a one-off file is a false economy — what looks like 1,000 taka is really 1,000 taka, ten times, plus the cost of looking inconsistent to every customer in between.
What you pay a senior solo designer for is the system that makes everything after the logo cheap and consistent. When the palette is defined, your printer in Fakirapool does not guess. When the type scale is set, your intern's posts already look on-brand. When the logo ships with every variant, the next banner, box or app icon already has the right file waiting.
So when a Dhaka founder asks the inevitable 'graphic design dhaka bd te koto taka?' — the real answer is that 50,000 BDT spent once on a coherent identity is almost always less than the same brand rebuilt piecemeal over two years. I scope it honestly, you approve the direction before I produce the full set, and you walk away owning the source files outright — no holding your logo hostage, which, frankly, some shops in this city still do.