In focus
What I actually do inside your Google Ads account
Setup looks like this. First, we have a 30 to 45 minute call. You tell me what you sell, your delivery or service area, your average order value and your busiest months. Then I research keywords using Google Keyword Planner and Search Console, if you have a site. I also check real search results for Dhaka, Chattogram, Sylhet and wherever else your buyers are.
I split the account into Search campaigns by intent, buying versus research. If you sell products, I add a well-fed Performance Max campaign. I only add YouTube or Display once Search is profitable. Conversion tracking is set up before a single taka is spent. It counts phone clicks, form sends, WhatsApp button clicks and, for stores, purchases through GA4.
Management is weekly, not "set and forget". I review search terms and add negatives. I pause keywords that waste budget and rewrite ads with low CTR. I adjust bids by device, since most Bangladeshi buyers click on mobile but desktop converts higher for B2B. I also move budget toward the campaigns and times of day that bring real calls.
Each month you get a short report. It shows spend, clicks, conversions, cost per lead, top keywords and ads, and what I am changing next. If you want to scale, we scale. If a campaign is not working, I tell you straight instead of milking the retainer.