In focus
Silk showrooms vs. coaching centres: why one Rajshahi funnel never fits both
Rajshahi isn't one market, it's at least two that need opposite playbooks, and a part-time freelancer rarely has time to learn the difference. A silk showroom near Sopura or BSCIC sells a considered, higher-value purchase - often to women browsing on a phone in the evening, sometimes to buyers outside the district who want the genuine Rajshahi silk and need photography and trust signals to believe it online before they'll travel or order.
A coaching centre near Shaheb Bazar lives and dies on timing: the campaign has to run ahead of the intake, target the right campuses and course-searchers, and capture a phone number or Facebook message before the student scrolls on. Same city, completely different ad creative, different landing page, different definition of a 'lead.' Run them off one generic template and you waste budget on both.
This is exactly where one senior freelance digital marketer in Rajshahi earns the fee. I keep the roster small enough to actually think about your specific category - the silk buyer's hesitation, the parent's admission deadline, the clinic patient who still wants to call before booking - instead of copy-pasting a Dhaka restaurant's campaign onto your account.
From 50,000 BDT you get one person running paid search, paid social, on-page SEO basics, the landing page and tracking as a single connected system, with tiers at 50,000 / 90,000 / 1,50,000 BDT by scope and fully custom builds from 3,00,000 BDT.
Payment is 50% advance and 50% on launch by bKash, Nagad or bank, the scope is written down so nothing quietly renews forever, and the design carries an approval guarantee so you never get stuck with a page you didn't sign off on.