From boosting to a real engine
Most Facebook Marketing in Sylhet Is Just Boosting. Here's What a Real Campaign Looks Like.
Here is the honest state of Facebook marketing in Sylhet right now. Picture a boutique in Bandar Bazar, a diagnostic centre in Subhanighat, or a restaurant off Zindabazar. Each has a page with a decent like count and a habit. When business is slow, they boost a post for 500 taka. They watch the reach number climb and feel like marketing happened. Then the month ends, and nobody can say how many of those reaches became a customer.
Boosting is not strategy. It is Facebook's beginner button, built to spend your money on the cheapest eyeballs it can find. In this city, that often means people three districts away who will never walk into your shop. The reach looks busy. The till stays quiet.
A real Facebook campaign is a different machine, and that is what I build. It starts with one choice boosting never makes. What is the real goal: messages, leads or sales? Next comes real targeting by area, age, interest and behaviour, not just 'people in Sylhet.' A proper Meta pixel and events teach the platform who really buys. Cold strangers get one set of ads. People who already messaged or visited you get another.
The copy is written in natural Bangla and clean English. It stops the thumb and answers 'koto taka' before they have to ask. Daily tuning pushes budget toward whatever brings enquiries this week. It is the same Facebook and the same city, with a very different result per taka spent.
Sylhet also has its own twist that shapes how I build campaigns for it. A large share of buying power in this city sits abroad. Think of the probashi brother in East London approving the flat. Think of the family in the Gulf paying for the winter wedding venue, or the relative sending money home for a clinic bill. They live on Facebook too, just from another country.
Where that matters, I run a second campaign in English, aimed at where Sylheti families live overseas. It runs alongside the Bangla-first one for local walk-ins. For a neighbourhood shop that only serves the city, I keep ads tight to Sylhet and the upazilas you cover. Not a taka goes to Dhaka scrollers. Either way, the spend aims at people who can really buy.
On money I keep it simple, because guessing wastes everyone's time. My management fee starts at 50,000 BDT. Tiers are 50,000, 90,000 and 1,50,000 BDT, based on how much creative, testing and ongoing management the account needs. Larger custom programs start from 3,00,000 BDT. That is my fee for the work. Your ad budget paid to Meta is always separate. Meta bills it from an account in your own name, and I never bury a markup inside it.
You pay 50% to start and 50% on launch, by bKash or Nagad. You approve the campaign and creative direction before a single ad runs. That is the design-approval guarantee. There is no surprise 'sir, extra charge' after the fact.
See pricing in BDT