What "company" should mean for a Rajshahi business buying Facebook ads
In Rajshahi, the word "company" on a Facebook page does not mean there is a company behind it.
Here is how it often goes for a Rajshahi owner. You search for a Facebook marketing company in Rajshahi. You find a Page with a logo and a cover photo that says "100% result guaranteed" in big letters. A confident person in the inbox quotes a monthly figure, and you pay an advance on bKash. Then the replies slow down, and the work is a few boosted posts. Three weeks later you realise there was never a company. It was one part-timer with a logo.
There is no contract and no invoice for your accounts. There is no clear scope of what you bought. Your ad account and pixel sit inside *their* Business Manager, not yours. That is the real problem with "company" in this market. It is a costume, not a structure. So before you read about ads, be clear about what you are buying: accountability you can hold onto when something goes wrong.
I won't pretend to be a big agency with a Rajshahi office and a team of media buyers. That is the same costume in a nicer suit. Instead I give you the parts of "company" that protect you, run by one senior person. You get a written scope, so we both know what 50,000 or 90,000 BDT covers. You get a proper invoice, and an ad account and pixel built in *your* name with you as admin.
You also get one WhatsApp thread where the person who planned the campaign is the one who replies. No client manager forwarding screenshots to a junior. No "our team is on it." When you ask about your Rajshahi campaign, you ask the operator who built it. I'll still be reachable next month. In a city where the freelance scene churns fast, that is half of what you pay for.
Rajshahi changes how these campaigns must be built. This is an education city first. A huge share of buyers are students and the businesses that live off them. Think coaching centres, admission consultancies, hostels and messes, photocopy shops, and small clothing and food pages selling to a young, broke, phone-glued crowd. That means low ticket sizes, thin margins and budgets where 5,000 taka of ad spend really matters. So the campaign must be ruthless about cost per message and cost per order.
The other half of Rajshahi's economy points the other way. Silk, handloom and agro brands mostly sell to people *not* in Rajshahi. Their buyers are in Dhaka, in Chittagong and in the diaspora buying gifts. For them the job is the reverse: reach the right buyer hundreds of kilometres away. The creative must make a small-city brand look as trustworthy as a Dhaka one. One city, two different ad problems, and a real Facebook marketing company in Rajshahi must know which one you have.
Pricing is fixed. The management fee is always separate from the ad spend you pay Meta directly, and I never hide a markup in your budget. 50,000 BDT buys a focused setup and launch. That covers pixel and events, a tightened page, audiences built, and your first campaigns live and tuned. 90,000 BDT is an ongoing managed sprint. It has several campaigns, regular creative refresh and retargeting of people who messaged or clicked but didn't buy.
1,50,000 BDT buys a full-funnel program across awareness, conversion and retargeting. It has a faster creative cadence and reports you can read. Fully custom, larger programs start from 3,00,000 BDT. It is always 50% advance and 50% on launch, by bKash, Nagad or bank transfer. You approve the campaign and creative plan before any budget goes live.
See pricing in BDT