In focus
What actually moves your price - 50,000, 90,000, 1,50,000 and beyond
Most people want the price before they understand what changes it, so here is the honest breakdown for Rajshahi. The 50,000 BDT tier is one focused landing page - hero, three to four benefit blocks, a proof or testimonial section, an FAQ, and a single conversion goal (form, WhatsApp, call or bKash).
This is the right number for a chamber running a campaign for one health package, a silk or clothing showroom timing a wedding-season push, a coaching centre filling one admission batch, or a service business taking steady local Facebook traffic. At 90,000 BDT you get a longer page - roughly eight to twelve distinct blocks - with heavier original copy, an A/B variant to test against, photography or illustration direction, and either a multi-step form or an embedded bKash and SSLCommerz payment.
The 1,50,000 BDT tier is for a real campaign engine: two or three page variants, server-side tracking, a CRM or Google Sheet push, an SMS or email auto-reply through your gateway, and a retargeting-ready thank-you page.
What pushes you from one tier to the next is never my mood - it is four things you control. One: section count - a single-offer page is cheaper than a long multi-section story page. Two: the form and payment flow - a simple call-to-order is cheaper than a multi-step admission form that validates and feeds a CRM, which is cheaper than a live bKash and card checkout.
Three: how much copy research the offer needs - a showroom with a clear product needs less than a private university that has to out-trust two other admission pages a parent is comparing in five seconds. Four: language and variants - one English page is cheaper than a bilingual Bangla-English build with two A/B variants.
Past 3,00,000 BDT it stops being a landing page and becomes a small funnel - quiz pages, UTM-driven dynamic content, integrated booking calendars with a payment hold - and if a Dhaka agency is quoting four lakh for what they still call "a landing page," ask them to itemise; if they cannot, the number is made up.
Whatever tier you land on, the terms never change: 50% advance via bKash, Nagad or bank, 50% on launch, and the design-approval guarantee stands - you see it on your phone, you say yes, only then do I bill the rest.