In focus
What drives Google Ads pricing in BD — the real cost breakdown
Google Ads pricing in Bangladesh comes from two separate buckets, and most agencies blur them on purpose. Bucket one is the management fee you pay me — that's the setup work and monthly optimization. Bucket two is your ad budget — that's what Google charges per click and goes straight to Google. The management fee is fixed and predictable. The ad budget is your decision and depends on how many leads you want.
A realistic starter ad budget in BD for a service business is 15,000-30,000 BDT/month; for a competitive niche like real estate, hospitals, or branded products it's 60,000 BDT and up. Anyone quoting you a 'total package of 25,000 taka all-inclusive' is either lying about the spend or lying about the work — Google's CPCs are not negotiable.
On my side, the setup fee starts at 50,000 BDT and covers account structure, conversion tracking, the first Search and one supporting campaign (Performance Max or Display remarketing), keyword and negative keyword lists, ad copy in English plus Banglish where it helps, and audience setup.
Ongoing management tiers are 50,000 BDT/month for a single-campaign account (one service, one location), 90,000 BDT/month for a multi-campaign account with ecommerce or multi-service targeting, and 1,50,000 BDT/month for accounts running Search + PMax + YouTube + remarketing with weekly reporting calls. Custom retainers above that start at 3,00,000 BDT for full ecommerce / multi-brand work. Standard terms: 50% advance, 50% on launch for the setup; monthly fees billed at month start. Pay in BDT via bank transfer or bKash.