In focus
What drives Google Ads pricing in BD: the real cost breakdown
Google Ads pricing in Bangladesh comes from two separate buckets. Most agencies blur them on purpose. Bucket one is the management fee you pay me. That covers the setup work and monthly tuning. Bucket two is your ad budget. That is what Google charges per click, and it goes straight to Google. The management fee is fixed and easy to predict. The ad budget is your choice, and it depends on how many leads you want.
A realistic starter ad budget in BD for a service business is 15,000 to 30,000 BDT a month. For a competitive niche like real estate, hospitals or branded products, it is 60,000 BDT and up. Someone may quote you a total package of 25,000 taka, all-inclusive. Then they are lying about the spend or lying about the work. Google's cost per click is not up for negotiation.
On my side, the setup fee starts at 50,000 BDT. It covers account structure, conversion tracking, and the first Search campaign. It also covers one supporting campaign, either Performance Max or Display remarketing. You get keyword and negative keyword lists, and ad copy in English plus Banglish where it helps. Audience setup is included too.
Ongoing management is 50,000 BDT a month for a single-campaign account, with one service in one location. It is 90,000 BDT a month for a multi-campaign account with ecommerce or multi-service targeting. It is 1,50,000 BDT a month for Search, PMax, YouTube and remarketing, with weekly reporting calls. Custom retainers start at 3,00,000 BDT for full ecommerce or multi-brand work. Setup terms are 50% advance and 50% on launch. Monthly fees are billed at the start of each month. You pay in BDT by bank transfer or bKash.