What a real Facebook marketing expert does in Rajshahi
In Rajshahi, anyone can call themselves an expert. The test is whether they can read the account, not just run it.
Almost every Rajshahi owner who comes looking for a Facebook marketing expert has already paid someone who called themselves one. The campaign "ran" — there were posts, there was reach, there were screenshots — and yet the answer to "order kothay?" never arrived. That is the gap between an operator and an expert. An operator can switch on a campaign.
An expert can open the Ads Manager you already have, look at the cost per result, the audience overlap, the placement breakdown, the events that did and did not fire, and tell you within a few minutes whether the problem is your targeting, your creative, your offer, your reply time, or your cash-on-delivery refusal rate.
In a city this size, where the pool of real buyers is small and every wasted taka shows, that diagnosis is most of the value — and it is the part nobody around Shaheb Bazar selling "boost packages" can actually do.
I am RH Fardin, a solo senior operator who has spent roughly five years inside Meta Ads Manager for Bangladeshi businesses — fashion, food, coaching, clinics, local retail. Rajshahi has its own shape, and an expert has to know it, not just know Facebook.
The buyer here is on Messenger on a mid-range Android, on a 4G signal that thins out past Talaimari toward the bypass, and she will almost never fill out a web form — she sends "price ki?" or "delivery ase?" into the inbox and decides in that one chat. The audience is small enough that a lazy "all Bangladesh" blast spends almost nothing on the few thousand Rajshahi people who would actually walk into your New Market showroom.
And the calendar is brutal: admission season for the education belt, the short, intense mango and silk windows for everyone else. Knowing which of those things is breaking your numbers — and in what order to fix them — is what the title actually means.
When you hire me as your Facebook marketing expert in Rajshahi, you are hiring the person who does the thinking and the person who does the clicking, because they are the same person.
The diagnosis call, the audience and budget structure, the Bangla-English creative written to stop the thumb and trigger a message, the Pixel and Conversions API set up so Meta learns who buys, the daily read of what is working, the WhatsApp line when admission rush or an Eid sale needs a hand on the wheel — all of it is me, one thread, one account at a time. There is no confident salesperson out front and a student who learned Business Manager last term pressing the real buttons in the back.
In a small market, that single point of expertise is the whole reason a one-person studio beats a louder local page: nobody is quietly handing your budget to whoever is free this week, and nobody disappears the month after your card is charged.
Pricing is fixed and honest, and my fee is always separate from the ad spend you pay Meta directly — I never hide a markup inside your budget. 50,000 BDT for a focused setup-and-launch engagement: a real account audit, Pixel and events configured, audiences built, creative written, and your first campaigns live and optimised. 90,000 BDT for an ongoing managed sprint with multiple campaigns, regular creative refresh and proper retargeting of people who messaged or visited but did not buy.
1,50,000 BDT for a full-funnel program across awareness, conversion and retargeting with a tighter creative cadence and reporting you can actually read. From 3,00,000 BDT for fully custom, larger-scale programs. Always 50% advance, 50% on launch, by bKash, Nagad or bank — and you approve the campaign and creative plan before a single taka of budget goes live.
See pricing in BDT