In focus
Why the development-sector buyer in Mohakhali needs a different kind of corporate site
Mohakhali carries a concentration of organisations you don't find anywhere else in Dhaka - development and humanitarian offices clustered along the Bishwa Road and around the DOHS, a dense healthcare belt built around the cancer hospital and the diagnostic centres feeding it, and the trading and B2B firms stacked inside towers like SKS. The thing that ties these very different buyers together is who they have to convince.
Not a walk-in customer browsing for a deal, but an institution running a checklist - a donor verifying your governance before a grant, a hospital referring patients who first Google your accreditation, a multinational vetting you as a supplier. That audience does not care about parallax animation or a hero video.
They care whether your site answers, fast and in plain English, the exact questions on their due-diligence form: who runs this organisation, what is its track record, where is its registration, how is it governed, and is the contact a real person who replies.
So when an organisation in Mohakhali asks me 'koto taka?', the honest answer turns on three things and almost nothing else. First, how many pages carry real, distinct content - a typical corporate or development-sector site is six to twelve pages, and at 50,000 BDT I ship the first six properly, the 90,000 BDT tier covers the full structure, and 1,50,000 BDT adds a downloadable profile, a careers application flow and full bilingual pages.
Second, whether you hand me copy and clean photos or I write the corporate English and source visuals - a donor-facing 'About' and a governance page written properly is worth more than ten pages of filler. Third, the quiet hour-eaters: re-drawing certification or accreditation badges from a blurry scan, wiring a CV-to-HR careers form, a stakeholder login area, or integrating an existing CRM. What does not move the price is 'modern look', 'animation' or 'professional design' - any competent senior designer gives you those at 50,000 BDT.
The real line, the one between cheap and best, is whether the structure underneath actually represents your organisation the way an institution needs to see it. That is the whole job, and that is what I do.