The Content System Brief.
One brief that gives your writer and editor the same target: intent, angle, structure, sources, and internal links mapped before the draft starts.
What's in a brief
A single content brief built so a competent writer can sit down and produce a useful, rankable article in one sitting. No generic filler directions, just the strategic spine of the piece, the supporting research, and the rails to keep the writing focused.
- Content goal, audience, and conversion path
- Search-intent and SERP pattern analysis
- Recommended H2/H3 structure
- AI research prompts and source direction
- Internal linking suggestions (3–5 per brief)
- Unique-angle hook your writer can lead with
- Pull-quotes, stats, and sources to cite
- Meta title + description ready to ship
Who it's for
Founders building a content engine. In-house editors who need to brief writers without losing half a day to research. Agencies that want a senior strategist's eye on each brief without hiring one full-time.
Timeline & volume
Single briefs delivered in 48 hours. Bulk packs (4 / 8 / 12 briefs) within 5–10 business days. Pricing scales down with volume.
Built for a useful final draft
Every recommendation in the brief is tied to the reader's question and the role the page should play in your wider site. Competing results are reviewed for recurring expectations, weak coverage, and opportunities to add first-hand clarity. The brief also identifies claims that need reliable sources, natural places for internal links, and the conversion step that should follow the answer. Writers retain room for expertise and voice while editors gain a consistent standard for reviewing structure, relevance, evidence, and completeness.