The price question, answered straight
Why the cheap Facebook marketing price in Dhanmondi is the expensive one
A price war is running on the Facebook pages of Dhanmondi, and most shop owners are losing it without realising. Someone messages you with "full Facebook marketing, only 4,000 taka per month." Next to my quote, it sounds like a steal. So it's tempting to think the facebook marketing price in Dhanmondi I charge is just a fancier version of the same thing.
It isn't. The 4,000-taka package and a real campaign are not one service at two prices. They are two different things. Once you count the ad money it wastes, the cheap one usually costs you far more than 4,000 taka.
Here is what that low price almost always means in practice. Someone logs into your page and presses Boost on a post or two. They target "Dhaka, age 18 to 45, all interests." At the end of the month, they send you a screenshot of reach. There is no pixel, no purchase tracking and no real audience. There is no retargeting for the people who viewed your saree and left.
So you put 20,000 taka of ad budget behind that. A big slice goes to people in Mohakhali and Mirpur who were never going to walk into your Dhanmondi shop. You can't even see it happen, because nothing is measured. The management fee was cheap. The wasted ad spend was not.
I'm RH Fardin. I've spent about five years working inside Ads Manager for Bangladeshi businesses, not reselling someone else's work. When you ask what Facebook marketing costs, I won't fire back a flat number on Messenger before I know your business. That move should make you suspicious.
The price depends on how many products you're pushing and whether your pixel and page are set up at all. It also depends on whether you have somewhere worth sending paid clicks yet. On the first call, my job is to tell you what it should cost. Sometimes it's to tell you that you're not ready to spend it.
Dhanmondi also changes the maths in a way a national price list can't capture. Your buyer is on a mid-range Android, scrolling between two boutiques before lunch. She will never fill in a form. She opens Messenger and types "eta ki ache, koto?"
So you are not paying for reach or likes. You are paying for a campaign built to land a real enquiry in your inbox, at a cost you can live with, that turns into a bKash advance. That is a more specific, more skilled job than pressing Boost. The price reflects that difference. It is not a markup on the same button.
See pricing in BDT