What "company" should mean for a Khulna business buying Facebook ads
In Khulna, a logo on a Facebook page is not the same thing as a company behind it.
Here is how it usually plays out for a Khulna owner. You search for a facebook marketing company in khulna, you find a Page with a tidy logo, a cover photo shouting "guaranteed sales," and a fast-talking person in the inbox quoting a monthly figure. You send the advance on bKash.
Then the replies slow down, the "marketing" turns out to be three boosted posts, and a fortnight later you understand there was never a company — just one part-timer who slapped a logo on a Page and called it a firm. No scope, no invoice you can put in your accounts, no clear list of what you actually bought, and your ad account and pixel are sitting inside their Business Manager, not yours.
So before you read a word about ads, get clear on what you are really buying: someone you can hold accountable when something goes sideways.
I will not cosplay as a big agency with a Khulna office and a floor of media buyers, because that is the same costume in a nicer suit.
What I give you instead are the parts of "company" that actually protect you, run by one senior person who answers for the work: a written scope before we start so we both know exactly what 50,000 or 90,000 BDT covers, a proper invoice for your records, an ad account and pixel built in your name with you kept as admin, and one WhatsApp thread where the person who planned the campaign is the person who replies. No account manager forwarding your questions to a junior.
No "the team is handling it." When you ask about your Khulna campaign, you are asking the one operator who built it.
Khulna has its own shape, and a real campaign has to respect it. This is a working port-and-industry city, not a Dhaka clone — buyers here are practical, a little cautious with new sellers, and they ask "koto taka?" in the very first message before they ask anything else. A Sonadanga or Khan Jahan Ali Road clothing shop lives off local foot traffic and home delivery inside the city, so its ads should pull Khulna and the nearby thanas, not a vanity nationwide blast.
But Khulna is also an export town — shrimp, frozen seafood, jute, and handmade goods whose real customers are in Dhaka, in the cities abroad, in the diaspora buying gifts. For those brands the job flips: reach the right buyer hundreds of kilometres away and make a Khulna name look as trustworthy as a Dhaka one. One city, two opposite ad problems, and a real facebook marketing company khulna has to know which one is yours before it spends a taka.
Pricing is fixed and the management fee is always separate from the ad spend you pay Meta directly — I never bury a markup inside your budget. 50,000 BDT for a focused setup-and-launch engagement: pixel and events configured, the page tightened, audiences built, and your first campaigns live and optimised. 90,000 BDT for an ongoing managed sprint — multiple campaigns, regular creative refresh, and real retargeting of people who messaged or clicked but did not buy.
1,50,000 BDT for a full-funnel program across awareness, conversion and retargeting with a tighter creative cadence and reporting you can actually read. From 3,00,000 BDT for fully custom, larger programs. Always 50% advance, 50% on launch — bKash, Nagad or bank transfer — and you approve the campaign and creative plan before a single taka of budget goes live.
See pricing in BDT