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Certifications & Credentials.

The proof stack behind the work: search, ads, analytics, and the systems that make marketing easier to run.

HubSpot Academy

SEO Certification

Organic acquisition foundations: keyword research, technical SEO, on-page structure, link signals, analytics, and content systems that compound over time.

Google Skillshop

Google Ads Search

Bid strategy, audience targeting, conversion tracking, and Quality Score optimization across Search campaigns.

Account architecture & structure

Conversion tracking & attribution

Performance Max strategy

Google Analytics

GA4 & Tag Manager

GA4 event modeling, custom dimensions, server-side tagging, and ecommerce measurement, set up cleanly so the data actually drives decisions.

GA4 event & conversion setup

Server-side tagging

Looker Studio dashboards

Self-directed

AI for Marketing

Hands-on system building with modern LLMs, automation tools, and research workflows for acquisition, content production, reporting, and internal operations.

Prompt systems for acquisition

RAG pipelines for content research

Automation via Zapier & n8n